With only a month until the election, the Obama iPhone application was announced on October 2, 2008 according to The New York Times online. It has the typical news about the candidate, position papers, and campaign videos. A nice addition to it is that it provides users with information on local events and near-by recruiting volunteers. The best feature of this application, in my opinion, is that it organizes and identifies people in your address book who live in swing states. This allows the user to call his or her friends to tell them to vote for Senator Obama.
It's crazy how much of the Presidential election revolves around media and technology. I personally think that this application for the iPhone is great! If i had an iPhone, i would definitely put it on there. I think it is really interesting how the Obama campaign is using this application as publicity and marketing. The people who put this Obama application on their iPhone, will then be a campaign volunteer if they spread the word of Obama to their friends in the swing states.
Friday, October 3, 2008
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